FENTO KNEE PROTECTION APPOINTS OSCAR FREDRIKS AS GENERAL MANAGER

As of 1 October, Oscar Fredriks has been appointed General Manager of the Dutch brand, FENTO Knee Protection.  He will follow in the footsteps of Sabine Palinckx.

From 1 October 2021, Oscar Fredriks, who has been International Sales Manager at FENTO since 1 April 2021, will take over from Sabine Palinckx who has been General Manager of FENTO Knee Protection since 1 April 2018.

Prior to this role, Oscar has worked for Hilti and Smurfit Kappa in various national and international management roles. His extensive experience and expertise with respect to Marketing & Sales in this industry, robust background in international, sustainable partnerships and his drive and commitment make Oscar the perfect candidate for leading FENTO. We are sure that his energy, experience in the industry and the way he collaborates with strong teams will offer huge added value within his new role.

“I can’t wait to continue working on FENTO’s future success with our fantastic team and our valued partners, expanding internationally into markets such as America and Canada, and doubling sales in the coming years. I would like to thank Sabine, Auxilium Capital and primarily the team for their confidence in me and I am looking forward to continue working together.” – Oscar

Sabine Palinckx has provided an enormous contribution towards the success of FENTO over the past few years, with FENTO currently leading the market within the Benelux. Sabine is a highly respected, high-impact leader who is known as a quick-thinker with the capacity to realise her ambitions; she has put these traits to good use in her efforts to develop FENTO from a start-up to a scale-up company.

We congratulate Oscar on his new role, thank Sabine for her enormous contribution to FENTO over the past few years and wish her all the very best for the future. A successor for Oscar’s current role will be announced in due course.