As of today, iTOOLS is the newest Premium Partner of FENTO Knee Protection. The announcement was made earlier today during the A+A 2021 in Düsseldorf.
iTOOLS and FENTO have been working together with great success since 2016. Over the past few years, the Dutch knee protector brand saw an increase in demand within The Nordics. The rising popularity made their need for a Premium Partner within this particular area very clear. “Their dedication, level of expertise, great knowledge of the market and capacity to take on the logistics makes iTOOLS the excellent choice”. This is why, as of this October, FENTO assigned iTOOLS as their premium partner for the Nordics.
GETTING CLOSER TO THEIR END-USERS
One of the great reasons FENTO likes to work with premium partners, is their strong connection with the local market. Since iTOOLS is located within the Nordics and has all the knowledge about this particular market in-house, enables FENTO to fulfill the specific needs of the end-users of the Nordic market in a more effective matter. FENTO works very close with their Premium Partners and greatly values the input they get through them from their local end-users. Getting close to the market is something they strive for and is believed to be one of the reasons of their success.
Both parties are very excited about this new partnership and put great trust in each other. Together they plan to expand the FENTO brand within the Nordics in a fast pace and conquer the market in order to enable more and more professionals to work on their knees without any knee- and backproblems.